Case Study 1
HOME & KITCHEN BRAND
Post Prime Day Launch + Growth of Non-Prime Listings
THE SITUATION
Bedding company looking to bolster their
Few listings Prime eligible - FBA & FBM
Scale sales of non-Prime listings (oversized products)
Brand developed new products to compliment hero listing and grow market share
Minimal advertising prior
SOLUTION
Through CartAgent’s comprehensive dashboard, our customer is able to retain full control of their ACoS at a SKU-level while having complete visibility into key account metrics
Customer aligned closely with the CartAgent team to determine goals and put together a road-map to achieve them
Custom Tailored Reporting for Executive Team
Team of Amazon Experts + 1 Billion Keywords + Proprietary Software & Reporting = The Amazon Accelerator
RESULTS
CartAgent's fully managed ads allowed our customer to see Amazon as a highly profitable channel while recognizing ASINs in which to expand their portfolio on
+609% Increase in PPC sales in a month
+102% Increase in total sales in a month
Identified new areas for growth within their existing catalog
Case Study 2
SALES GROW 322% IN 75 DAYS
Action Camera Case Study
GOALS
Increase sales with effective PPC strategy
Avoid long term inventory storage fees
Finance Inventory
THE SITUATION
CartAgent Fully Managed Platform
24/7 Advertising management & optimization
Team of PPC experts
Client controlled ACoS
Custom tailored reporting
Real-time product data
Scheduled reports and alerts
RESULTS
The dramatic increase in PPC sales caused our client experienced the highly desirable Halo Effect – organic sales skyrocket and their BSR went from 981 to 38 in Electronics.
Case Study 3
Shattering Growth Barriers in a Head to Head Test
Overview:
A mid-size lawn & garden brand doing ~$20million/year demo’d CartAgent’s Adjuggernaut against their current provider, a Managed Ad Platform (1 of the top 5 in the US) whom they had been working with for the 2 years previously. In a 60 Day head-to-head test, CartAgent more than doubled the ad performance across all major metrics
Parameters
Equal amount of spend
Targeting the same ASINs & tasked with the same KPIs:
-
RoAS focus
​
-
Spend Mix of 50% SP, 50% SB/SBV/SD
​
-
% Sales NTB > 70%​​
Results
CartAgent outperformed the existing provider by a large margin despite their having 2 years more experience with the client.
By taking a strategic micro-targeting approach, we halved the CPC while attracting nearly triple the amount of traffic by casting a much wider net.
Through constant manual overhaul optimization, our ads grew to be far more profitable than the competitors largely automated campaigns.
During the 2 month test period, we spent similar amounts as the Competitor, but achieved drastically different results. They were running 19 campaigns, while CartAgent was running 200+ indexing on 5x the number of product & keyword targets.
For every dollar spent, CartAgent was driving 122% more in revenue than the competitor
Statistic
Competitor
Cartagent
RoAS
$6.65
$14.76
+122%
Impressions
4.2million
12.3million
+191%
Clicks
19,348
43,600
+125%
CPC
$1.40
$0.79
-44%
Spent the same amount, but doubled the value of every dollar spent
Case Study 4
Reversing a Year Long Sales Decline
Overview:
A well-established wearable technology brand doing ~$60million/year retail, on Amazon, had been experiencing negative growth for the prior 12 mos in both Ordered Revenue & Shipped CoGS (their 2 primary metrics for growth). They had been using a self-service ad platform to manage advertising, but were interested in CartAgent’s Conversion mapping strategy. In the first 30 days with CartAgent, RoAS doubled, and Ordered Revenue/Shipped CoGS YoY growth rose from -5.87% (TTM), to +29.31%.
Growth in the First 30 Days:
Doubled the RoAS
Doubled PDP GV’s
Reduced Monthly Spend by 20%
Optimized legacy Campaigns and improved RoAS from $8.46 to $15.77 (+86%)
Deployed hundreds of CA Proprietary Micro Campaigns achieving Avg RoAS of $21.88, (+160% legacy Performance)
Reversed Year Long Ordered Revenue Decline
Statistic
Before
After
RoAS
$8.46
$16.28
+92%
Driving Profitability: Tripling the # of Ad Targets, but spending 20% Less
We 3X’d the # of impressioning targets driving much greater efficiency for every penny spent. Using our Proprietary CPC Parting, we optimize budget throughout the day to spend as CPC dips, focusing spend on key volume hours & top of search, and balance budget between long-tail & high-volume keywords, reshuffling based on hourly trends in CPC & search velocity. This is the future of Day Parting.
Statistic
Before
After
YoY Ordered
Revenue
-1.63%
35%
+37%
Growing Topline: GV’s + CVR
Conversion mapping builds long-term sustainable rank & visibility for your products regardless of paid or organic impressions. By much more aggressively leveraging highly strategic market share & conquest targets, we were able to reverse the yearlong downward trend in Ordered Revenue + Achieving 80%+ in % of Sales NTB
RoAS
GVs
Spend
Ad Sales
+87%
+147.5%
-20%
+49%
Findings
Month over Month: Despite spending 20% less, drove 50% more in PPC Sales, nearly doubling the RoAS
Year Over Year: drove 250% increase in PPC sales with spend only being up 57% and RoAS more than doubled
Ordered Revenue YoY Growth: +35% and Shipped CoGS Growth +30%, compared to prior 12 mos Before CartAgent:
-
TTM Ordered Rev Avg. YoY Growth: -1.63%
-
TTM Shipped CoGS Avg. YoY Growth: -5.87%​​
PPC Metrics
% Change Month
over Month (MoM)
% Change Year
over Year (YoY)
Ad Spend
-20.33%
-20.33%
Ad Sales
+48.63%
+48.63%
PPC ROAS
%86.55%
%86.55%
Clicks
88.27%
88.27%
Impressions
+82.44%
+82.44%
Orders
+45.43%
+45.43%
“We thought we had it down to a science and that our existing strategy was rock solid, CartAgent came in and blew us out of the water. The numbers spoke for themselves.” VP, National Accounts
The only Conversion Mapping Solution built for Amazon
Conversion mapping drives topline growth by forcing algorithmic relevance
Leverage paid traffic to grow topline through thousands of micro-campaigns
Adjuggernaut™ Machine Learning teaches amazon Algorithms the relevance of your catalog
Powered by the worlds largest private Amazon data set
Our team of experts overhaul the Ai to make you ultra- profitable